The agriculture of our time is directed by a small number of puppeteers who handicap our ability to advance, reinforcing their own private domains.
In their excessive and repeated interference, a handful of heavy weights are pretentiously dictating the recipe for success in agriculture. In response, Société-Orignal frees itself from the umbilical cord that would link it to this paternalistic notion of an agricultural way of life.
Société-Orignal is a creative platform that develops food products in partnership with families and businesses at the human level, doing so throughout Québec. Through our efforts, we hope to break with the fears and complexes of our predecessors. With confidence, we share our culture through these foods that offer an idea of our territory and its people. These are created outside standard conventions and media tendencies.
Société-Orignal does not claim to be the vehicle of a solution. Rather, we represent those who want to change the status quo. With the means available to us, we will face various currents and storms, as navigation requires that one get wet along the way. We aspire to participate in the vitality of a complete, North American nutrition that is close to nature and to farming families. We fly our colours with stubborn pride.
We collectively affirm our freedom of expression, the greatest wealth of Québécois society.